Why Local Marketing Execution Is Franchising's Next Competitive Edge

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You've invested in national campaigns, a growing marketing tech stack, and a team dedicated to brand consistency.

So why is local marketing still one of the biggest obstacles franchisees face?

The problem isn't a lack of effort. It's a system that wasn't designed for the realities of local execution.

Download our free report to find out:

  • The five biggest friction points holding franchisees back from effective local marketing
  • Why franchisees, franchisors, and suppliers all describe the same core problem, just from different vantage points
  • How satisfaction with marketing support splits by tenure and unit count, and why your most experienced owners may be the least satisfied
  • Why AI can't fix broken marketing workflows and what needs to happen first
  • Six strategies franchise leaders can use to make local marketing easier, faster, and more effective

Get The Free Report

What You'll Take Away

Franchise Business Review has tracked franchisee satisfaction for more than 20 years, across more than 1,300 brands and tens of thousands of owners. In all that time, marketing and promotional support has consistently ranked among the lowest-rated areas of the franchise experience.

Our latest research, in partnership with Marvia, reveals a widening gap between what franchisors provide and what franchisees actually need to execute effective marketing in their local markets.

This report pinpoints exactly where the system breaks down and what the brands closing the gap are doing differently to make local execution dramatically easier and gain a competitive edge.

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Want to Know Where Your Marketing Support Really Stands?

Franchise Business Review has been surveying franchisees for more than 20 years, helping franchise leaders understand what their owners really think about the support, systems, and resources they're providing.

Our research consistently shows that stronger franchisee relationships go hand in hand with stronger system performance. In FBR's 2026 Franchisee Satisfaction research, the average brand received a score of 54 for Marketing & Promotional Programs, while brands in the top quartile outperformed those in the bottom quartile by 100% in this area.

The question isn't whether you're investing in marketing.

It's whether that investment is reaching your franchisees in a way that helps them grow.

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Why Ops & HR Leaders Can’t Miss Summit

Summit is the only event built specifically for franchise operations and HR leaders, bringing together peers from across the industry for candid conversations about real challenges and solutions. From tackling employee engagement and turnover to improving franchisee support, you’ll walk away with fresh ideas you can put into practice right away. The intimate setting makes it easy to connect with others who understand your world and share your goals. If you’re serious about strengthening your system and supporting your franchisees, Summit is where you need to be.

 
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