DEVELOPMENT CRASH COURSE

Jumpstart Development Using Franchisee Satisfaction

Your best weapon in the battle for growth is the satisfaction of your franchisees. FBR CEO Eric Stites and President Michelle Rowan discussed finding success in development by leveraging their satisfied owners and broadcasting the validation they provide.  

In their quick, 15-minute chat, Eric & Michelle explored the following:

  1. Using Data to Differentiate Your Brand
  2. Re-Engaging “Cold” Prospects 
  3. Real Life Examples: Using Franchisee Satisfaction in Marketing & PR Efforts
  4. How You Can Achieve “Top Franchise” Status to Attract Candidates

 

FREE 'OPS' CRASH COURSE

Achieve Franchising Success by Focusing on Satisfaction

The key to success in franchising: Build a system in which everyone wins. FBR CEO Eric Stites and President Michelle Rowan use 15 years of satisfaction data, collected from tens of thousands of franchisees, to discuss you how to reduce risk and drive performance.

In their quick, 15-minute chat, Eric & Michelle explored the following:

  1. KPIs: Link Between Satisfaction & Performance
  2. The Economic Value of Franchisee Satisfaction
  3. The Impact of the Franchisee Lifecycle on Satisfaction
  4. How to Benchmark Your System’s Satisfaction to Drive Growth 

 

About

Franchise Business Review is the only independent market research firm that specializes in benchmarking franchisee satisfaction based exclusively on ratings and reviews from franchise owners.

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The Importance of Franchisee Satisfaction

Franchisee satisfaction has a direct and measurable impact on system profitability. Research shows that brands with high franchisee satisfaction drastically outperform brands with low satisfaction on every key performance metric.

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